CARIBEVILLE BELIZE
*
CARIBEVILLE BELIZE *
During the summer of 2024, I operated as the social media coordinator and creative content director at Caribeville Belize, a resort chain based in San Pedro, Belize.
Social Media Management and Creative Marketing
INSTAGRAM AD CAMPAIGN:
Bananas on the Beach: Local Luxury
#LocalLuxury LAUNCH REEL
*42.9K TOTAL VIEWS
In response to a request to promote Caribeville's Bananas On the Beach hotel to a local Belizean audience, I designed and directed an Instagram ad campaign titled Local Luxury.
SLOGAN: Bananas On the Beach : your gateway to Local Luxury
*Photography Campaigns
Photographed and designed content for the Bananas On the Beach #LocalLuxury branded social media campaign. I also sourced, coordinated, and managed local influencer partnerships.
Creative Direction: MOYA Photography
Collaborated with MOYA Photography for feed content across all three Caribeville Instagram platforms: Bananas On The Beach, Sunset Caribe and Grand Caribe. For this campaign, I provided visual direction and shot lists for the photographers.
REELS
Creative Direction: Anya Marshalleck
Video and Editing: Moya
Creative Direction: Anya Marshalleck
Editing: Anya Marshalleck
Video: Duarte Dellarole
Creative Direction: Anya Marshalleck
Video and Editing: Moya
*Sun Brew Cafe
Logo design and branding for Sun Brew Cafe, Sunset Caribe’s on site cafe.
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⢸⣦⡀⠀⠀⠀⠀⢀⡄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⢸⣏⠻⣶⣤⡶⢾⡿⠁⠀⢠⣄⡀⢀⣴⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠴⣾⣯⣅⣀⠀⠀⠀⠈⢻⣦⡀⠒⠻⠿⣿⡿⠿⠓⠂⠀⠀⢀⡇⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠉⢻⡇⣤⣾⣿⣷⣿⣿⣤⠀⠀⣿⠁⠀⠀⠀⢀⣴⣿⣿⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠸⣿⡿⠏⠀⢀⠀⠀⠿⣶⣤⣤⣤⣄⣀⣴⣿⡿⢻⣿⡆⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠟⠁⠀⢀⣼⠀⠀⠀⠹⣿⣟⠿⠿⠿⡿⠋⠀⠘⣿⣇⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⢳⣶⣶⣿⣿⣇⣀⠀⠀⠙⣿⣆⠀⠀⠀⠀⠀⠀⠛⠿⣿⣦⣤⣀⠀⠀ ⠀⠀⠀⠀⠀⠀⣹⣿⣿⣿⣿⠿⠋⠁⠀⣹⣿⠳⠀⠀⠀⠀⠀⠀⢀⣠⣽⣿⡿⠟⠃ ⠀⠀⠀⠀⠀⢰⠿⠛⠻⢿⡇⠀⠀⠀⣰⣿⠏⠀⠀⢀⠀⠀⠀⣾⣿⠟⠋⠁⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠋⠀⠀⣰⣿⣿⣾⣿⠿⢿⣷⣀⢀⣿⡇⠁⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠋⠉⠁⠀⠀⠀⠀⠙⢿⣿⣿⠇⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠙⢿⠀⠀⠀⠀⠀⠀⠀
STATS and ROLES
Managed six social media accounts (3 Instagram + 3 Facebook) for three hotel properties.
Produced a viral video achieving 47,000 views on an account with only 200 followers at the time.
Achieved steady follower growth and significantly increased engagement on all property accounts.
Acted as in-house photographer, videographer, and designer for all properties.
Directed on-site content production, creating shot lists and managing external photographers and videographers.
Designed and executed marketing campaigns for seasonal offers and property events.
Managed influencer outreach and collaborations, ensuring brand consistency.
Designed a full logo and brand identity system for a hotel property coffee shop, implemented across physical and digital assets.
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