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2021 -2024: I was the in-house designer and social media coordinator for Euphoria Dance (EDNY), a K-Pop dance and events company dually based in New York City and Los Angeles.

Notable brand collaborations ⭑.ᐟ Live Nation K-Pop, Head In the Clouds Music Festival, Hello82, Hybe Labels, Zepeto, Samsung, K!Play Fest and local businesses across LA and NYC.

VIRAL REELS

BTS JUNGKOOK FOR CALVIN KLEIN

540K Views * 60K Likes

Meme reel filmed for community engagement in response to BTS Jungkook’s brand ambassadorship with Calvin Klein.

STATS (2025)

Total accounts reached * 267,739

Reel Interactions * 72,827

HOPE ON THE STREET:

430K Views * 57K Likes

#HopeOnTheStreet: a challenge trend to promote BTS J-Hope’s single Hope on the Street (feat. J. Cole) (2023). Filmed in conjunction with a J-Hope themed dance class held in Chinatown, NYC.

CAMPAIGN GRAPHICS

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VIDEO ASSETS

* Brand Collaboration:

Head in the Clouds Music Festival

EDNY Event Recap

EXO’s Lay Zhang

* EDNY dance class promotional edits

Zepeto x Aespa

EDNY hosted multiple Hello82 promotional events for K-Pop groups such as Ateez and P1Harmony. Alongside the EDNY team, I worked in media coverage and online promotion for EDNY’s Hello82 collaborations in New York City.

HELLO 82: a music and entertainment company serving as a record label specializing in distribution, marketing, event-planning, and content production. It operates with a global focus on promoting K-pop to audiences worldwide.

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⢸⣦⡀⠀⠀⠀⠀⢀⡄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⢸⣏⠻⣶⣤⡶⢾⡿⠁⠀⢠⣄⡀⢀⣴⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⣀⣼⠷⠀⠀⠁⢀⣿⠃⠀⠀⢀⣿⣿⣿⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠴⣾⣯⣅⣀⠀⠀⠀⠈⢻⣦⡀⠒⠻⠿⣿⡿⠿⠓⠂⠀⠀⢀⡇⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠉⢻⡇⣤⣾⣿⣷⣿⣿⣤⠀⠀⣿⠁⠀⠀⠀⢀⣴⣿⣿⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠸⣿⡿⠏⠀⢀⠀⠀⠿⣶⣤⣤⣤⣄⣀⣴⣿⡿⢻⣿⡆⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠟⠁⠀⢀⣼⠀⠀⠀⠹⣿⣟⠿⠿⠿⡿⠋⠀⠘⣿⣇⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⢳⣶⣶⣿⣿⣇⣀⠀⠀⠙⣿⣆⠀⠀⠀⠀⠀⠀⠛⠿⣿⣦⣤⣀⠀⠀ ⠀⠀⠀⠀⠀⠀⣹⣿⣿⣿⣿⠿⠋⠁⠀⣹⣿⠳⠀⠀⠀⠀⠀⠀⢀⣠⣽⣿⡿⠟⠃ ⠀⠀⠀⠀⠀⢰⠿⠛⠻⢿⡇⠀⠀⠀⣰⣿⠏⠀⠀⢀⠀⠀⠀⣾⣿⠟⠋⠁⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠋⠀⠀⣰⣿⣿⣾⣿⠿⢿⣷⣀⢀⣿⡇⠁⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠋⠉⠁⠀⠀⠀⠀⠙⢿⣿⣿⠇⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠙⢿⠀⠀⠀⠀⠀⠀⠀

STATS

  • Managed Instagram, TikTok, Facebook, X, and YouTube accounts.

  • Grew Instagram followers from 3,000 to 7,900 (2024) (+166% growth).

  • Produced two viral Instagram videos with over 400,000 views and 50,000 likes each.

  • Created over 60 high-quality videos including class recaps, brand partnerships, and event promotions.

  • Designed 100+ branded campaign assets (class schedules, event flyers, collaboration visuals).

  • Boosted estimated engagement rates to 7–9%, above typical industry averages.

  • Led campaign rollouts and visual branding for collaborations with various brands and cover projects.

  • Filmed, edited, and scripted video content to align with brand identity and campaign goals.

  • Developed and executed posting schedules with 3–5 posts weekly across multiple platforms.

  • Increased monthly reach to unique accounts.

  • Coordinated with team members and external collaborators for seamless campaign execution.

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